Our story
A Legacy of Taste Since 1981
Making oven-baked chips in Dubai since 1981, as part of the HBAS Group of Industries.
Leading chips & snack food manufacturer in the UAE
Modernfood is a chips and snack food manufacturer in Dubai, producing oven-baked corn and potato snacks. The company was established in 1981 and still works to recipes it has used for decades.
Our chips are made from carefully sourced ingredients, giving a light, crunchy texture. Baking rather than frying uses considerably less oil.
We supply retail, wholesale and foodservice customers across Dubai and the wider UAE, and export to the GCC, the Middle East, Africa and Australia. Our manufacturing facility in Al Garhoud is certified to ISO 22000:2018 and HACCP by TÜV Middle East under EIAC accreditation.
From humble beginnings
Big on flavour, deep in tradition
1981
The first baking line
Modernfood opens in Dubai with a baking production line, and Papy Snacks is the first range to come off it.
1983
A frying line joins it
A frying line is installed alongside the ovens, widening what the plant is able to make.
1984
Dubai Pofak and Chipstix
Two more ranges arrive in a single year, taking the plant from one brand to three.
1989
A second production line
The plant expands, adding a second production line beside the first.
1993
Flavouring technology
Flavouring technology is brought in, so seasoning is developed and applied on site.
1999
Automated packaging
Packing moves onto an automated machine, taking the plant's slowest step off hand work.
2007
A new popping machine
A popping machine joins the line, adding a texture the existing processes could not give.
2023
Dubai Pofak, revived
Dubai Pofak returns with a new flavour and a redrawn pack.
2024
Chipstix, revived
Chipstix follows, reworked and repackaged for the same shelf.
2025
Dubai Bites
A fourth range joins the line-up.
2026
Dubai Pofak Chilli Cheeze
Dubai Pofak gets a second flavour, a chilli kick over the cheese, with more new items in development across the range.
and the road keeps going
Leadership
The family behind it all
Modernfood is part of the Hassan Bin Alshaikh (HBAS) Group of Industries, a diversified Emirati group shaping industries across the UAE since 1966.
H.E. Hassan Mohammad Bin Alshaikh
Founder, HBAS Group
In memoriam · 1941-2024
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Dr. Ahmad Hassan Bin Alshaikh
Executive Chairman, HBAS Group
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Mr. Abdulla Ahmad Bin Alshaikh
General Manager, HBAS Group
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What we stand for
Made the better way
Baked, not fried
Oven-baked for a lighter, crunchier chip, with less oil than frying.
Pure ingredients
Carefully sourced ingredients and documented quality standards, in a plant certified to ISO 22000 and HACCP.
Loved across the region
Stocked across the GCC, the wider Middle East, Africa and Australia, in retail, wholesale and foodservice.